[zachster]

There are a lot of plugins for Open X offering additional functionality. A case could be made that as OSS, it's got the potential to face more challenges than DFP, though obviously offer some additional ones as well (like having to manage your own servers).

It sounds like the poster has a niche market he (or she) understands. In that situation, I don't think technology needs to be a selling point.

[cme]

Yea I'm in a niche, I see an opportunity and feel that I have the connections to bring publishers and advertisers together and create my own (small) network, but not sure how to set it up (the technology side). I'm thinking about doing an invite only type of network and focus on the targeted advertising advantage.

[jeremyrwelch]

I'm not just talking tech -- I'm talking biz model. Most major advertisers buy directly from the exchange now, and the poster will have a hard time both A) selling to clients and B) making enough margin to stay in business if he doesn't understand how this works.

[cme]

I'm definitely trying to learn as much as I can about this before jumping into it, but I have made some great connections takes to my existing business thats within the niche.