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A brilliant quote from a Harvard Law School Negotiation Paper on the same topic: "Instead, try to fgure out what pay category someone with your education and experience would receive, then build a case for a salary at the high end of that range. If an interviewer asks you to name your price, how should you respond? In their book 3-D Negotiation (Harvard Business School Press, 2006), Lax and James Sebenius recommend making a “non-ofer ofer,” or a statement that could anchor the discussion in your favor without seeming extreme. Suppose your research suggests that you would mostly likely fall into the $70,000 to $80,000 pay range, but the next-highest category seems within reach. Rather than saying, “I think I deserve $80,000,” consider saying, “Correct me if I’m wrong, but I’ve heard that people like me typically earn $80,000 to $90,000.” Notice that this statement is not a demand. Yet due to the powerful impact of the $80,000-to-$90,000 “anchor”—a reference point that may or may not be relevant to the discussion—it could very well steer the numbers toward your upper goal" |
In the end, know what your market is paying... know what competing markets are paying too. If you're at the top of Phoenix, Austin or Atlanta market, know what SF, NYC, Seattle are paying for similar roles. Of course, you have to deliver too.
My last job search, I wound up with 4 competing offers near the top of the range... in the end, I just asked for an extra week of vacation, and that became a deciding factor. There's no shame in negotiating, and you will probably mess up, but that's how you learn.