[malvosenior]

You have to pay competitively. If you can't afford to pay FB level salaries then you either didn't raise enough money or you have to be willing to part with serious equity. I think the days of founders retaining as much stock as they traditionally have are over. You'll need to start compensating your developers like you would execs. If you think about it, it actually makes sense. Execs add value by scaling up an organization of people. Devs add value by scaling up an organization of code and machines. In fact if you think about it like that, devs should probably be getting paid more than non-technical executives.