Consumer Reports tends to rate heavily on things I don't much care about, like initial reliability (which for most modern products is more than fine) while almost ignoring things like ACTUAL performance and ergonomics.
They're also biased. If they generally give the winning nod to brand X, even if brand Y comes ou with a superior product, they'll still give brand X the nod.
It works the same way when brand X has sub-par releases.
It works the same way when brand X has sub-par releases.