[will123195]

A year of Blue Apron elevated my cooking game from zero to quite good actually. Now that I've learned some technique, I prefer buying groceries instead of getting the ridiculous single serve vinegar/ketchup/mayo bottles and not-quite-as-fresh protein they send you.

[pessimizer]

I feel this is the real curse for these meal services: the customers they're most successful with will get better at cooking fairly quickly and eventually start shopping for themselves.

[ghaff]

Businesses can certainly work servicing customers who graduate from needing them. Think, well, universities. Or dating services. Or anything catering to a particular age group. But the churn economics need to work.