[darkport]

Would people here use a similar service, but the ingredients are automatically sourced from your local supermarket and delivered to your door? Almost supermarket prices with still the convenience of not deciding what to eat and buying the separately.

[gorbypark]

Yes! I've tried out a few of the services here in Canada, using first order promos, and I've found them all to be expensive and have a crazy amount of packaging. I'd love to be able to decide I want a kit, order it online at lunch time, and either have it delivered or pick it up on my way home.

[roel_v]

"Almost supermarket prices"

This is the problem - it's not going to be 'almost supermarket prices'. It'll be a 10-20% markup, which is a lot for food.

[Uhhrrr]

But it's not necessarily so much if it saves me an hour of driving and shopping.

[roel_v]

People don't value their time like that, at least, most of them don't. I mean, some do, but at my hourly rate the time I spend on driving and shopping is much more than its cost and I still balk at paying e5 for grocery deliveries, and I program economic models for a living! (instead I always order a few products that give me free delivery, and/or select a not so popular delivery time slot).

Point being, economic modeling and naively assigning a time value equal to or even just related to people's normal hourly wages is - well - naive, and does not yield accurate representations of real world behaviors.

Here's another example: I used to have a cleaner who I'd pay e10/hour. She'd park across the street from my house, paid parking, e6 per day. There was free parking available at 10 minutes walking distance. So for 20 minutes of walking, she'd save 6 euros, i.e. e18/h, almost double what she could make from her actual work! And yet she continued to pay for parking, even after I did this math for her. Point being: people are sensitive to costs in very non-intuitive (some might say: irrational, but I don't like the connotations of that word) ways.