[jonnydubowsky]

You raise a valid concern. How will you know If wikimedia's branding interests ultimately help them to deliver more of the goals you relate to? The means they take to improve their messaging may ultimately help them to coordinate resources more effectively and deliver more of what you support. Would the ends justify the means in that case?

[lixtra]

I would be okay if they used 20% of my donation to venture for goals that I don’t know yet I will possibly support in the future. That also applies to messaging. But as said the rate is more 80%.