[domod]

I had the same problem at work. My former manager recommended me to read about storytelling and especially “the pyramid principle” [1] by barbara minto. It helped me a lot in how to frame a message and make the message logically easiest to absorb.

[1] Barbara Minto - The Pyramid Principle

[hhs]

Hi domod, this is a good reference to bring up. It's a book used by many consulting folks. Some love the pyramid principle while others are put off by it.

Please note that there has been criticism raised in recent years about the pyramid principle. Some argue that it turns people's writing in "McKinsey" style, which could be even more confusing to the audience. For instance, Duff McDonald writes in his book, "The Firm", the details on Barbara Minto's text, "The Pyramid Principle". He offers a useful critique of writing things in that style.

Minto's book is useful to read, but just be aware of the criticism raised. This will help when you're thinking about your audience and hoping to explain things to them.

[cx42net]

You are indeed not the first to mention this book. I'll see if I can grab a copy. Thanks.