[Hannah_OWID]

Yes, you're absolutely right! And actually, much more recently we have been been trying to steer our work towards addressing point (2) you raise above.

It became apparent to us, as you say, that most people will find this stuff simply by asking google specific questions e.g. "how many people are there in the world?". And a lot of our existing content will not appear in Google or Siri as the answer, despite us having it in longer articles on the site.

So we've been very recently trying to answer much more explicit questions that people would ask (although we should have been doing this much earlier), and are thinking of reformatting a lot of our existing content in this way too.

Thanks so much for sharing your thoughts - it's really helpful perspective for us.