[Hannah_OWID]

Thanks so much for this detailed feedback on the website and our design flow. It's really valuable to get an honest critique of how people find using the site.

These questions/issues of navigation, landing page, structure are all things we're grappling with at the moment and have been making small tweaks then reviewing what difference this makes to how visitors explore.

The rationale for highlighting media coverage and academic citations of our work near the top of the landing was to highlight that we're a trusted source for many publications (and actually from media on both the right and left). Credibility and trust are of course important to our work. But it's interesting to hear it wasn't an important factor for you as a visitor.

Thanks again for your thoughts. We're working on all of this at the moment, and will incorporate all of these suggestions into our discussions of how to do this best.

[mushufasa]

I think the rigor of the data-driven analysis speaks for itself in terms of credibility and trust, and is the unique strength of your initiative to highlight. Your 'about' page is already very strong to demonstrate your organization and affiliations.