[AstroChimpHam]

Founder here. It's a probabilistic problem from the perspective of solving personalization. If you tend to want something different after trying the same thing a bunch of times, the algorithm should learn that as well-- that's also personalization.

There's also been a ton of research done that most consumers do want personalized experiences, will pay more for them, and will be more likely to churn if they don't have them. There's a pretty good list at https://venturebeat.com/2017/08/18/hyper-personalization-mar....

Some examples from that article:

>>> Forrester uncovered the fact that 77 percent of consumers have chosen, recommended, or even paid more for a brand that provides a personalized service or experience.

Accenture found that 75 percent of consumers are more likely to buy when you show you recognize them as an individual and provide recommendations based on their unique wants and needs.