[deaps]

I do this often myself - search another site for the correct item, and then take those results to Amazon to actually purchase.

For me, personally, while "Joe's Truck Parts dot com" might do a better job of finding me the floor mats that fit my truck (or the manufacturer) - Amazon already has my credit card on file, and my address, and (for the most part) ships anything I order to my doorstep within two days. So I know I'm not transferring my credit card data to some random, sketchy company who stores it on some Windows 98 server, and takes 2 weeks to ship me my product, and when they finally do ship it, it could take 7 days to get to me.

In either event, I do like to support local business and small business - but I enjoy the convenience and familiarity that Amazon offers...so even if their search isn't the greatest, I'll still be clicking purchase on their site, for the most part.

[panarky]

"Joe's Truck Parts dot com" is probably not the best example of navigation or search. http://www.joestruckparts.com/

But you might be surprised to know that many sites for automotive parts are actually operated by the same company. They have different domains, UI skins and marketing campaigns, but they're the same under the hood (so to speak).

For example, compare https://www.carparts.com/ and https://www.usautoparts.net/