I guess I as unclear — “centaur” by analogy with centaur chess, which is when you have an AI and human play together.
A company which faithfully executed an AI for me, eg looking at every pair of jeans and then using NLP or whatever on the reviews to rank them based on my shopping history and stated preferences, measurements, etc.
In many ways, sites are already stumbling in this direction: they do analyze purchases and so forth, but the level of granularity is poor and the control that the customer has over it is basically non-existent.
But whoever takes the (ironically Amazonian) approach of serving customers with AI (as opposed to using the same tech for marketing at them) is going to win, because they’ll have solved the discoverability problem — which plagues online shopping (and online things generally).
A company which faithfully executed an AI for me, eg looking at every pair of jeans and then using NLP or whatever on the reviews to rank them based on my shopping history and stated preferences, measurements, etc.
In many ways, sites are already stumbling in this direction: they do analyze purchases and so forth, but the level of granularity is poor and the control that the customer has over it is basically non-existent.
But whoever takes the (ironically Amazonian) approach of serving customers with AI (as opposed to using the same tech for marketing at them) is going to win, because they’ll have solved the discoverability problem — which plagues online shopping (and online things generally).