They give you videos with people's out loud thoughts about for example trying to accomplish specific goals with your sites, which should be really useful.
And for a more guerrilla approach you might find this article useful:
Great recommendations. Thanks for the tips. We've found it really useful recently to sit next to someone in person and ask them to navigate. It reveals a lot of unexpected outcomes just by watching them use the site.
But of course, in-person testing can be tricky to scale so an online service is exactly what we're looking for. We'll check them out!
But of course, in-person testing can be tricky to scale so an online service is exactly what we're looking for. We'll check them out!