[reversecs]

The diversity efforts of business is all about the ego. To me it looks like insecurity. A fear that women are or appear inferior necessitates action to prove that isn't the case, even to the point of giving them an unusual benefit of the doubt to help increase their representation. No doubt, if 0 women are participating entrepreneurs, there is probably a lot of untapped potential. The idea should be to unblock women and not to throw them into the fire in order to get a metric up.

Any smart business will ignore diversity in an effort to maximize the bottom line, because skin color and genitals of the CEO do nothing for an ad agency or a customer trying to purchase a smart phone app.