[scegit]

I'm not really familiar with how things were ~20 years ago, but I still believe that creating a language to use internally just for this is overkill. Dynamic ads, weather reports ... etc. are not that difficult they could have probably done it in C (maybe a custom somewhat advanced template engine?) with much less effort.

[scott_s]

I think you are underestimating how novel those things were 20 years ago. The NYT has been ahead-of-the-curve when it comes to the sophistication of their webpage for about that long. Perhaps their language helped.

[scegit]

It is pretty cool that they created their own language, but I was not sure if they really needed to do that. I guess it was worth it back then. Looking at their website in 2002[0] it is pretty impressive indeed. [0] https://web.archive.org/web/20020209001700/https://www.nytim...

[mooreds]

Twenty years ago I would have prototyped the solution in perl as an Apache module and then rewritten the slow hot spots in c.

But I don't know what their hardware constraints weredit person => perl

[a-dub]

My guess is that it actually looked a lot like that, except the mod_perl app was actually a homegrown template engine using their homegrown template language which they then called "Context".

That was a common pattern back then.