[root_axis]

> I'm entirely skeptical of people who singularly use a singular "A/B" study to back up any case when it comes to a real business' sales funnel.

You're skeptical of people who test their business process and follow the data where it leads them rather than taking the advice of arrogant internet curmudgeons that try to puff up their opinions with flippant allusions to statistical significance and vague appeals to the authority of "board room" war stories? That doesn't speak very well for your own credibility.

> You're also admitting it's not a "scientific study" so I assume you did nothing to minimize other changing variables/conditions in regards to the input masking.

Well that assumption might make it easier for you to justify your haughty screed but it's also incorrect (you can apply that to your edits as well). Unlike you, I'm not arrogant enough to suggest that the insights I've gained in my own personal experiences are totally absolute and generalizable to every other business and circumstance.

> I'm not convinced you've got a valid argument against that with your "A/B test" experience.

That's the aspect you don't seem to be grasping; I have no reason to care about your opinion since it flies directly in the face of the data I've seen and you haven't provided any support besides your own feelings about why formatting credit numbers kills conversation rates. At best, both our experiences are anecdotal, the only difference is I'm not a dick about it.