[wadkar]

> Really, you are getting something of great value for free in return for your e-mail

No, I am not getting it as “free”. That’s misleading at best and I personally think it’s disingenuous. We need to call out the cost of personally identifiable information.

Instead of getting frustrated, say you’re giving the information (book in this case) for the cost of being able to hold your personally identifiable email address for X period of time for Y purpose.

It’s not “free”, let your audience know and advertise it so.