[jasonkester]

Yes, it’s possible to have your engineering team build its own version of Mixpanel. And it may actually cost you less than it cost Mixpanel to build Mixpanel because it’s more focused on your needs.

But you know who has already built Mixpanel? Mixpanel. And they’ll let your business use if for a couple hundred dollars a month. Starting today, not six months from now when your version would be finished.

Better still, if you use Mixpanel’s Mixpanel instead of the one you built yourself, you can have your dev team develop your product during all that time they would have otherwise been building somebody else’s product for internal use.

Build versus buy. It’s a thing for a reason.

[webmobdev]

> Starting today, not six months from now when your version would be finished.

The raw data is with you. You don't need to wait for 6 months but launch a version with limited features and can continue developing it slowly, until it achieves whatever feature parity you are aiming for.