[lapnitnelav]

The value for pure tech players might be low -as in, you could hack something that does 90%+ of what segment does for you.

But for every other biz that happens to be on the internet, ie e-commerce, not having to rely on a tech team for implementing various services has some value. If you consider that some websites can only be updated every few months or so, having a third party manage that for you is a life-saver.

I've seen / helped too many marketing folks try to get some services (read pixels) implemented and it's always been a Shih-tzuh :)

[raleigh_user]

One product worth checking out might be simpleanalytics.io. its a small company that doesn't track your data. And its cheap. Not entirely sure of your use case but ive seen a good amount of people saying screw the data collectors Ill roll my own and it seems some of what you might be looking for is available from simple (I have no affiliation, just appreciate alternatives to the huge tech companies)