[Calib3r]

targeted ads typically bring in 2x or more revenue per impression

Source?

[p49k]

https://www.researchgate.net/publication/265266107_The_Value...

Study quotes 2.68x earnings in 2009 but in my experience it’s even higher these days.

[thinkingemote]

Does that mean advertisers pay more for them or that they are actually more effective (or both, or other?)