[skohan]

I have not been to a WeWork, but this is the vibe I got from their advertising: the one that pops up for me on YouTube features a group of good looking millennials, dressed office-chic, walking confidently and shaking hands in slow motion with auspicious music in the background.

The entire message is aesthetic: there's no dialog or text at all, let alone an argument as to why WeWork would benefit your organization. It struck me as more like lifestyle-brand advertising than anything.

[Aeolun]

Probably because that’s how it’s sold? WeWork is a lifestyle brand.

It’s just interesting they took something like renting out office space and made it something like that