[TheSpiceIsLife]

That’s a good point.

I wonder how many people are willing to eat less beef vs how many are willing to give in their once a year or less long-haul-flight holiday.

[distances]

That's not how it'll work though. Do vegans get more flight allowances? Do people with kids have to forgo meat as well as vacations?

Obviously no consumer choice driven solution is going to work. The costs have to be included in the goods and services if we want any actual reduction.