[cosmie]

Something like ObservePoint[1] would be more appropriate for that use case.

Avo seems like it's designed to deal with consistency issues, rather than coverage issues. For example, say you have three different multistep sales funnels. You send a custom event "TrackFunnelStep" to both GA and Facebook at each step of the funnel. Where Avo would come in would be with defining precisely what that custom event should be (data structure, naming scheme, etc) and ensuring that everywhere "TrackFunnelStep" event ends up, it's used consistently. But Avo wouldn't stop you from forgetting to add the event to a step in the first place.

[1] https://www.observepoint.com/

[stefaniabje]

That's correct. Avo today is particularly designed for consistency issues. Coverage issues are top of our mind though, and we have some internal tools for that that we're excited to share soon. Thanks for taking the time to clarify.