[Theodores]

It has status value that other phone style devices do not have. I am not into showing off with fancy watches, shoes and having to have the latest iPhone but I understand plenty of people are.

Now there are lots of people that could benefit from this because you can have bigger letters on the screen. So it is far from a vanity product, like the latest and greatest iPhone it does have genuine utility.

There is also a class of people who are vastly richer than everyone else, you see them drive in stupidly expensive cars. For this type of customer the $$$$ of this gadget is not a consideration.

This gadget won't be 'displaying three apps at a time' any more than your desktop has three windows open side by side on it. It matters not about the keyboard, this is for consuming content with big type. Everyone has a regular phone already, this will sell well as soon as they can get the production volume up.