[jashephe]

Tangentially, it's interesting to see how Samsung's reveal video (at the top of the article) [1] is so uncannily similar to what Microsoft came up with a few years ago for the Surface Studio [2], right down to the music selection. Something about technology killing creativity, perhaps? /s

[1] https://www.youtube.com/watch?v=7r_UgNcJtzQ

[2] https://www.youtube.com/watch?v=ifZXp2geVKI (apologies that this isn't a link to an official source; Microsoft doesn't seem to have it online anymore)

[siddarthd2919]

It could very well be possible that the same creative agency that creates promotional videos for Microsoft does it for Samsung. That could explain the similarity.

[foolproofplan]

They are notorious for copying Apple in many ways too

[merb]

actually it's more like the first iphone reveal.

[nvr219]

Simply magical.