[stefan_]

Why on earth would it mention that? When were you last grievously injured by an inattentive pedestrian?

The ultimate cause of these deaths is principally in the tons of metal propelled to abnormal speeds by engines that could just as well serve the power needs of an entire row of houses. If your traffic policy doesn't realize this basic fact and instead prefers to make worthless publicity campaigns appealing for "everyone to pay attention", it is not rooted in evidence and doomed to fail.

Imagine every day we had 10+ planes crash, killing everyone inside, and we collectively shrug our shoulders, make tactless comments along the lines of "if it goes up it's gonna come down" and put up posters for plane construction workers to pay more attention putting the rattling cans together.