[ljm]

But Basecamp never aspired to be Slack.

They have successfully resisted the pressure to continually expand.

[maehwasu]

This is true, and, in some ways admirable.

The problem is that, for a lot of companies, the endgame is continued midsize existence; it’s death when you stop getting new customers and old ones phase out.

The low marginal cost of software doesn’t guarantee winner-take-all markets by any stretch, but it does apply pressure in that direction.