[wrestlerman]

At first, I disagreed, but then I completely agree after thinking about that problem more. The proper mindset comes from the Top. If managers can't guide/lead their devs then they just can't expect business-oriented development. I guess most often what they want is less coding more features anyway. But if developers are supposed to help with business then they should understand the business and not be viewed as programmers but as the developers - for instance, programmers would probably code new feature from 0 but developers could use external SaaS to verify the need for that feature in the first place. I agree that developers need free room and a lot of help from management to make business development a reality.

On the other hand, I do think that not every developer is meant for that kind of work, there are lots of developers that think only about coding...

[Raphmedia]

I've seen people who worked their own business, freelancers, etc., come in such a shop and end up out of date code monkeys after 2 years.