[Macha]

1. Sales numbers have increased significantly. Compare GTA 3 (2001) which sold 2 million in its first 3 months, 6 million in its first two years and 15 million lifetime to GTA 4 (2008) which sold 8.5 million in its first month, and 20 million in its first 3 years to GTA 5 (2013) which sold 11.2 million on its first day, 29 million it its first 6 weeks and is currently at 100 million lifetime sales.

2. Add to that DLC (and now microtransactions and loot boxes) pushing the ARPU up.

3. The rise of special editions and preorder content mean most games are launching with special editions in the €120-€200 range. I don't have a breakdown for special vs regular edition sales but they're certainly pushed hard and I know of people who do buy them.

4. Also not everywhere has seen the same stagnation in video game prices, here the price of a new release on console has gone from IR£25 (€32/$35) in the PS1 era to €70 ($80) these days.