[falcolas]

> Why does everything have to get the AAA treatment these days?

The same thing that causes companies who are making record profits to be considered underperforming: growth at any cost. For EA and Activision/Blizzard (and their big name kin), if a game doesn't have the potential to make significantly more money than its peers, it's not worth making.

[DerDangDerDang]

Which has the knock on effect that championing a smaller project through internal green light is not as good for your career as waiting for the chance to lead a AAA title- I’m guessing