[fauigerzigerk]

<p class="content">Then help me translate this into <span class="highlight">JSON</span> please</p>

How about that way:

{tag: "p", class: "content", text: ["Then help me translate this into ", {tag: "span", class: "highlight", text: "JSON"}, " please"]}

And that's just a small example where you can see all the start and end tags on one screen. Now change the example to insert a hyperlink, say, around the word "help". How easy is it to change?

[flogic]

Who said anything about JSON? XML is just shit. It requires documents be well formed which sucks when you want a secretary to deal with the documents. It's just a poor combination strict and loose.

[fauigerzigerk]

The difference between a format that adheres to some deterministically parsable syntax and one that doesn't is not something that I would characterise as "shit" or "not shit".