[pas]

"PR firms" already have an army of fake/paid accounts on every important platform.

This new AI could help them with that. They can let go of the paid writers and hire an IT guy/gal to operate the bots - and the VPNs. (Or they can just pay a lot less to the paid trolls just for their home ADSL/Cable/4G connection.)

But so far this AI is not going to pass a Turing test. Sure, maybe it can be integrated with a chatbot. And it'll be interesting how internet communities will react.