[gwilkes]

iMessage is nice but can't communicate fully (more than basic SMS/MMS) with roughly 85% of the active cell phones in the world.

iCloud Photos really isn't as good. The AI features, face recognition, free backup is all better on Google Photos.

Let's look at Apple Maps for example, do you ever think it will surpass or meet parity with Google Maps?

Look at icloud.com services with the online office suite, calendar, etc. Will that ever come close to Google Docs?