[harry8]

Is there any published evidence that Goggle and Facebrick ads are actually effective? Genuine question.

I don't know anybody who clicks them or takes any notice at all of them but maybe these people exist. I don't know of any company that is wholly reliant on some kind of advertising who uses them. Eg Chanel, Coca Cola etc. I do see a bunch of goog/face advertisements on tv and posters at bus stops where I do also see coke ads.

I don't know of any companies and products who road the early google advert trend to prominence. Do they exist?

My strong suspicion is that the ad industry is drowning in BS and always has been. Data cuts through that so I'd love to see anything that anyone has. Maybe it's not all a giant mountain of con?

[Hydraulix989]

> Is there any published evidence that Goggle and Facebrick ads are actually effective?

Effective means ROI positive which is pretty easy to demonstrate.

[harry8]

This is a link to published evidence?

[Hydraulix989]

First, consider that no rational person or business would spend money on any marketing that isn't ROI positive (because then they would just be losing money).

Google and businesses aren't amenable to just sharing all of their confidential marketing data, but here's a birds' eye view:

https://economicimpact.google.com/

[harry8]

Colour me unimpressed with a marketing document, unaudited that is literally selling the service. Without saying google are or aren't a con or having any view on it in the absence of real data, Bernie Madoff had marketing documents. There's a good reason to want, actual data.

Businesses do irrational stuff literally all the time. There is no business that has ever existed that was always wholly rational.

No data is no data...