[coglethorpe]

1. "The Wisdom of Crowds" by James Surowiecki

2. "Predictably Irrational" by Dan Ariely

3. "The Search" by John Battelle

4. "Made to Stick" by Chip Heath and Dan Heath

5. "The Tipping Point" by Malcolm Gladwell

That should cover your trip. I've listened to all of them and really liked all of them. "Blink" by Gladwell is also good, but not as business related.

I would love to hear any other suggestions people have in this category.

[JayNeely]

I found The Wisdom of Crowds hard to get through. Interesting subject matter, but the text just didn't flow for me.

"The Paradox of Choice" by Barry Schwartz was a great read.

[Prrometheus]

I thought "The Tipping Point" was a little bit fluffy.