[phishfi]

I think you're heavily discounting the amount if actual labor involved in finding and getting into those magazines, schools, shows, and shops...

[yellow_postit]

Also missing on the multitude of testing that digital makes easier. I make no claim about true lift, but FB has built in AB testing tools for advertisers plus relationships with a multitude of 3P measurement providers.

[shereadsthenews]

Well, if you have no connections in the world of plumbing, why did you start writing software for plumbers?