[MrTonyD]

What is interesting is that most of Schein's book was based on Steve Jobs (the original draft was almost all Steve, but got rewritten to emphasize Steve much less and other executives much more when Steve complained that the book was just about him. But even when using other executives for his examples, Schein was usually talking about Steve.) And at the time of that book we did none of the things in the article. Really, the book is excellent, but hard to interpret well. If I hadn't been working there at the time I would probably be misinterpreting it too.