Would anyone really care that much. If my company told me to use Lyft over uber or reversed it wouldn't cause any duress. I just need to get from the airport and back or whatever, its hard to have a preference here.
Without status everything is fungible. That changes drastically as your status on any given provider goes up.
Making me take anything but United means no business class upgrade, making me take anything but Uber means im waiting way longer to be picked up from anywhere, making me not stay at SPG means no room upgrade or check-in/checkout perks.
You don’t seem to understand that ride hailing service with Lyft is better quality than Uber. Nicer drivers, shorter wait times, better prices, cleaner cars, more premium experience and you get to associate with a company that’s not tacitly defending rapists or sanctioning disturbing violations of consumer privacy.
I mostly use Lyft and don’t really see a big difference with Uber. But I agree with your basic point. Status tends to be more valuable to me than any points. The flip side of that is it’s not worth unnatural acts to stay at a particular hotel chain if it’s net more comfortable and convenient to book elsewhere.
Making me take anything but United means no business class upgrade, making me take anything but Uber means im waiting way longer to be picked up from anywhere, making me not stay at SPG means no room upgrade or check-in/checkout perks.