I’m not sure they even can do that. Maybe incentive drivers to drive with them but contractually preventing them from driving elsewhere starts smelling a lot like full time employement.
Sure right now. But long term? They don't seem to have any kind of moat at all.
They can't actually do that because it messes with the contractor thing, but they can do what they are doing with the rewards for a certain amount of availability.
But still I could just halve the amount I take from the transaction and give it to drivers. That's surely better for the drivers.
Moat is about them having a long term advantage that makes it hard to compete against them. Lots of capital isn't enough in 2019.
Long term it seems like the restaurant business, where most are just scrounging for minimal profits all the time.
>Sure right now. But long term? They don't seem to have any kind of moat at all.
They also have the moat of providing a reasonably good service with network effects. How would you come in and beat the Uber/Lyft duopoly? They can copy any innovation you come up with and have the capital to beat you in a price war.