[bunderbunder]

I'd probably use it less. Most my rides are to/from airports on business trips. Taking a cab usually involves a shorter wait, especially on a ride from an airport, so, when I choose rideshare, the steep discount is my main reason for doing so. At approximate price parity, there's a decent chance I remove every ride-getting app but Curb from my phone in the name of de-cluttering.

Supposedly Uber's original pitch to early stage investors was that they were going to grow so fast that they would quickly put all the competition out of business, and then, having achieved a monopoly, would begin to jack their fares way up. I don't know if that's true, but it's at least the only hypothesis that would seem to fit all the publicly available information. If it is true, then that would imply that they never intended to sell below cost over a long time period. It would also explain why they've been flailing for ancillary revenue sources since just about the exact moment it became clear that the story in their main market was going to be one of trench warfare rather than blitzkrieg.