[themoat]

I used to work for a startup that competed in this space. The amount of articles, awards, and HN posts that our marketing team fabricated was unreal. We won awards we didn't deserve because the Awards company's owner was on our board. Every article out there was carefully created by our copywriter. Every review on all the comparison sites...all false.

When I see a Medium post recommending a new software over another (especially over Slack since that gives me flashbacks), I just assume that there's financial incentive on part of the writer.