[louisswiss]

Equity comes with a whole host of conditions (which can be unpleasant for founders) that Earnest Capital's deal doesn't include.

I think it's more than fair to say they don't take equity.

[javery]

Not necessarily, equity and loans both have conditions around them. Sometimes loans are more punitive than equity. Taking common stock has almost zero downside for instance, it's when you get in to preferred equity and the rights that come along with it that you can get in trouble.