[therealforsen]

Why would an electric pickup truck sell well? Needing to use a pickup truck isn't correlated with caring about electric cars. No one wants to try to find a gas station with an electric car charger in the middle of the countryside, where most people who actually need a pickup truck live. This doesn't pass my sanity check.

[freehunter]

You're conflating need with desire... and you're also wrong.

Not everyone who drives a pickup needs a pickup. That's pretty apparent by the fact that the F-150 is the highest selling vehicle in the US while less than 20% of Americans live in rural areas. Plenty of people buy pickup trucks and also live in the city. Even living in the countryside, most people in rural areas don't need (or even own) pickup trucks.

And pickup trucks aren't just useful for farm work. I'd wager that most of the pickup trucks sold in the US are for commercial use. Plumbers, construction workers, contractors, lawn care/snowplows. These people tend to live and work in cities, and they buy pickup trucks. And what's important for a truck? Torque. What do electric motors have? Lots of torque. For businesses buying pickup trucks for work, they don't need range or lots of chargers. They just need to get to the job site, park, then go back to the office at the end of the day to charge it.

That's also ignoring the millions of people who buy pickup trucks as daily commuter vehicles, who have the normal daily commute of 20 miles. Well within the range of even the worst electric car in the US. Pickup trucks are a status symbol for these people, not a work vehicle. An electric pickup is an even greater status symbol.

[therealforsen]

> Plumbers, construction workers, contractors, lawn care/snowplows.

You say an electric pickup truck is a great status symbol, but I doubt it is to the majority of people in those professions you just mentioned. The people who view pickup trucks as a status symbol want massive and loud ones. Electric cars are very light, and very quiet.

[freehunter]

>The people who view pickup trucks as a status symbol want massive and loud ones.

Sometimes, but not always. The F-150 Platinum is neither massive nor loud but it costs $60,000. The base price of an F-150 is around $28,000, so the Platinum is status symbol of wealth and comfort.

If the F-150 can be used both by construction workers looking for something basic and cheap as well as rich people looking for a luxury car, I don't see that changing just because you swapped the V6 for an electric motor.

[cujo]

Bring this down to el camino style (or ute if you prefer) and I'm game. I've long been after a "city" truck. This thing is still too big for me. However, give me a car frame with a bed so I can make runs to the hardware store and/or haul trash and yard waste and I'm in.

[cornellwright]

It won't be right for everyone, but if you aren't driving more than a couple hundred miles in a day, being able to charge it at night vs driving a long ways to the one overpriced rural gas station sounds pretty appealing to me.

Also there's better torque for towing and lower maintenance.