[dmitriid]

To get serious for a second, here's an amazing article on how far Google Maps is ahead: https://www.justinobeirne.com/google-maps-moat/

It is very hard to catch up with them.

[onetimemanytime]

OK, but the term "good enough" exists for a reason. How many users did Apple lose by not using G Maps?

So, Apple would need a "good enough" search engine and they'd buy DDG over a cup of coffee. Invest in improving it. And, yes, they're for sale, just as Microsoft or Exxon is (for the right amount of money)

[solarkraft]

Yet people use Apple Maps because they like the UX and it fulfills 90% of their mapping needs.

[Infinitesimus]

And also because every iPhone has it pre-installed. The game would be different if it was an optional download