[gist]

Agree. Not even sure in any way how it matters to FB what anyone who writes about FB thinks about how Zuckerberg communicates or why he says what he does. 'Your Uncle' and 'Your Sister' who use facebook don't care or read what Zuckerberg says. They are looking for pictures on what the family and friends are doing.

Likewise Zuckerberg's goal is to simply appeal to care and the actual words that he uses (like any PR release) just need to check off a box of respect in some way. No more and no less.

Most fun part of the writing is when it's is mentioned that Zuckerberg studied and was a fan as a student at Harvard 'the classics'. Sure that which happened 15 years ago is enough to make you an expert in a way to actually effectively use that type of information.