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by carbocation 2688 days ago
Paul Graham has referred to ads like this as "submarines."

http://www.paulgraham.com/submarine.html

1 comments

No, he didn't.

He's talking about articles in editorial media that were pitched by publicists.

This is a content marketing article published by the company itself to promote themselves.

Also nobody on the planet calls stories with marketing value submarines, except the legions of HN posters compelled to post this link every day or two for some reason.

> Also nobody on the planet calls stories with marketing value submarines, except the legions of HN posters compelled to post this link every day or two for some reason.

This seems like a silly argument even if the article in question is not actually a submarine.