[epc]

A billboard is impersonal. Reminding me to buy something for Mother's Day is temporarily irksome but I drive by and forget about it. In contrast, the vendors sending personalized 2-3 week flood of "HEY EPC HAVE YOU REMEMBERED YOUR MOTHER AND BOUGHT A MOTHER'S DAY GIFT YET?" emails every April/May buy themselves a permanent place in my .killfile. No, I don't expect every company I do business with to know my parents are dead, but let me opt out of this flood of crap every year.