[zingo]

Would guess it's based on their acquisition of http://www.like.com/

Edit: Yes, http://www.ibtimes.com/articles/81927/20101115/google-fashio... http://techcrunch.com/2010/11/15/google-to-enter-fashion-sho... http://tech.fortune.cnn.com/2010/11/17/googles-boutiques-com...