Hacker News new | ask | show | jobs
by bilifuduo 2685 days ago
This is cool! There was a very similar startup, Prayas Analytics, that also went through YC (in 2015) and ended up shutting down: https://medium.com/@pranshum/10-lessons-on-3-years-with-pray...

Curious to hear your thoughts on what's different this time around?

1 comments

Interesting questions - we haven't actually come across them before so I'm just going on what I learnt from that blog post, and I may not have the greatest appreciation for their specifics.

- Our strategy is to not start with large grocery retailers for the exact reasons they mention. They're slow to implement new tech and slow to change things in stores. Our primary target is mid to large-size speciality retailers, with low conversion rates, where a small change in conversion rate can have a big effect on sales.

- We've honed our camera integration and have made installation easy and fast with existing cameras. Our clients have even done the install themselves before.

- The post talks about the stores needing to actually make use of the data and our plan for this is to help them do the things they change up semi-regularly anyway (product layouts, visual merchandising, window displays)

- With data transfer, we try not to use the stores WiFi if possible, and use 3G dongles instead. We've managed to use new compression algos so we don't use a huge amount of bandwidth

Meta: I'm fascinated you've gotten as far as launching without anyone at YC mentioning a company doing something so similar three years ago. Seems like a failure on YC's part; maybe they thought there was nothing to learn from the other company but still seems surprising.
That makes sense. Thanks for taking the time to elaborate + best of luck!